Senior Product Marketing Manager

Enlighta (www.enlighta.com) is a USA-based software products company with a development and services office in India. Enlighta is a world leader in on-demand supplier governance and contracts compliance management solutions. Enlighta’s software solutions are used by leading enterprises to automate and optimize supplier and contract compliance functions. 

Enlighta is growing and as a team of high-energy individuals, we work together on cutting edge technologies like AI, ML, NLP, etc,  to build solutions that solve complex business problems but most importantly we love what we do and have a lot of fun doing it. We are looking for outside-the-box thinkers, who desire to make a lasting impact on their environment, to join our fun team.

The Sr. Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customers’ voice in product strategy discussions and decisions.

We are looking for a strategic and creative marketer to join Enlighta as a Sr. Product Marketing Manager. As a Sr. PMM, you’ll play a critical role in driving product and marketing strategies to help Enlighta accomplish its goals.

The ideal candidate will have a solid understanding of product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skills.

The ideal candidate should also have worked in a product marketing role in a B2B SaaS company preferably in the domain of procurement, risk management, contract management, or vendor management.  

Responsibilities:

• Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company.
• Partner with Product leadership to develop product strategies and roadmaps
• Develop marketing strategies to accelerate the growth of our video products among target audiences.
• Lead go-to-market strategies, including key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel.
• Sr. PMM will have to create high-value content like product decks, brochures, videos, case studies articulation Enlighta’s vision and value proposition.
• Sr. PMM will have to facilitate webinars, participate in industry events. 
• Sr. PMM should have experience with digital marketing including Google Ads, Facebook, etc. 
• Review competitive offerings and drive ongoing differentiation.
• Offer creative problem solving and analytical reasoning.
• Work closely with Product Marketing leadership to support cross-functional initiatives.

• BA, Btech, BE, MBA degree, or equivalent graduate degree.
• 10 years professional experience
• 7+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience in SaaS companies.

Should you or other colleagues/friends have interest in exploring this opportunity – forward your profile to jobs@enlighta.com